Laura Tannenbaum appointed MD EMEA by Kairos Group


Kairos Group, a global creative social and influencer agency, has named Laura Tannenbaum as its new Managing Director for Europe, the Middle East, and Africa (EMEA).

The company said it was a significant move poised to redefine its market positioning and innovation strategy; and that the appointment supports the agency’s commitment to driving growth and fostering a culture of creativity, innovation and strategic excellence across its operations.

Laura Tannenbaum

Laura Tannenbaum transitions to Kairos Group from That Lot, where she was instrumental in transforming the agency from a startup to a creative social juggernaut, boasting a team of over 100 professionals and leading to its acquisition by IPG in 2017.

With a career that spans nearly two decades in digital, social, and brand marketing, Laura has deep expertise in driving strategic agency growth, nurturing creative and innovative cultures, as well as securing and managing high-profile client relationships with leading global brands.

“Laura’s appointment marks a pivotal milestone in Kairos Group’s journey towards becoming a powerhouse in the creative and media landscape across EMEA,” stated Mike Craddock, CEO and Co-Founder of Kairos Group.

“Her client and agency background, coupled with her inspiring leadership and deep understanding of the digital marketing ecosystem, makes her uniquely qualified to lead our agency through its next phase of innovation and expansion.”

In her new role, Tannenbaum is tasked with steering Kairos Group’s strategic initiatives across the EMEA territories, enhancing the agency’s service offerings, and solidifying its reputation as a leader in delivering impactful and valuable digital experiences and solutions.

Her strategic focus will include driving operational excellence, amplifying the agency’s creative and innovative capabilities, and expanding its reach into new markets and sectors beyond its renowned expertise in gaming.

“I’m incredibly excited to embark on this new chapter with Kairos Group,” Tannenbaum said.

“The agency’s ambitions, combined with its talented team, progressive philosophy and cutting-edge methodologies, presents a unique opportunity to shape the future of digital marketing.

“I look forward to working with the team to put Kairos on the map and deliver exceptional results for our clients.”

Tannenbaum’s leadership role is effective immediately, with her strategic base at Kairos Group’s London headquarters, signalling a vibrant future for the agency and its commitment to excellence, innovation, and client success.