Independent brand and communications agency, AgencyUK, has announced Jamie’s Farm as its 2026-27 Charity of the Year, following the completion of a successful year-long pro bono partnership with Bristol-based charity One25.
Selected through the agency’s annual employee vote, Jamie’s Farm will receive creative support from AgencyUK to help raise awareness of its work supporting young people experiencing challenges through immersive farm-based programmes that build confidence, strengthen relationships and improve future prospects.
Jamie’s Farm
As part of the new charity support, the agency will produce an animated film that explains the charity’s unique approach to supporting young people. Designed for schools, partners, funders and education professionals, the animation will demonstrate how Jamie’s Farm creates lasting change, facilitating understanding of the charity’s impact and encouraging greater engagement with its programmes.
This announcement follows the completion of AgencyUK’s partnership with One25, the Bristol charity supporting women who have experienced trauma and are street sex-working to survive.
Over the course of the partnership with One25, AgencyUK carried out practical staff training on how to improve in-house digital capabilities, as well as running a full SEO audit of One25’s website, making technical improvements to search performance.
This has seen direct searches increase by 46.6% and organic searches by 5.7% since 2025. AgencyUK also redesigned One25’s donation page to improve the supporter journey and make giving to the charity easier.
The work aimed to overcome awareness challenges faced by charities working in sensitive and underrepresented areas, helping One25 reach more supporters and maximise the impact of its fundraising activity.
Jennifer Riley, CEO at One25, said: “The support we’ve received from AgencyUK has been brilliant. We’re a local charity with a loyal community and a bold vision, a world where all women are safe, feel loved and can thrive, and AgencyUK’s support was tailored to our needs.
“We’re excited to put what we’ve learned from AgencyUK into practise to improve our supporters’ experience, so they can find what interests them more easily and see how their generosity is impacting women’s lives.”
Claire Elsdon, Head of Fundraising and Communications at Jamie’s Farm, said: “We are hugely grateful to AgencyUK for choosing Jamie’s Farm as its Charity of the Year and generously sharing its creative expertise with us. This animation will help bring our story and impact to life, supporting more schools, partners and funders to understand the difference Jamie’s Farm makes for young people.”
Amy Stobie, Commercial Director & Co-Founder at AgencyUK, added: “Working with One25 over the past year has been incredibly rewarding. Charities like One25 often don’t receive the attention they deserve from corporate benefactors due to misconceptions around the subject matter. Getting to know the charity’s work and the brilliant people behind it has been a privilege, and the experience truly reinforced the value of using our skills to help organisations doing this important work.
“We’re really pleased to now be supporting Jamie’s Farm on this year’s pro bono project. We’ve been inspired by the impact of their work and the difference they make to young people’s lives.
“We’re looking forward to helping communicate the value of their approach and help more schools and partners understand the difference that Jamie’s Farm makes.”