Why brands need to find and nurture their Super Fans
When setting up your brand, there are a few things you will need to do to ensure your success. Have an attractive web design...
How brands could unlock millions in Super Bowl royalties
The annual Super Bowl is one of the world’s most-watched sporting events, attracting millions of eyeballs across the globe, while being the most-watched American...
Interview: JOE Media CEO Samuel Regan-Asante
Last month content production house JOE Media announced the appointment of Samuel Regan-Assante as its new UK CEO.
JOE Media was acquired by Greencastle Capital...
Odelay director creates Glamour’s winners film for 2021 awards
Odelay Films director Hannah Berry George co-wrote and directed Glamour’s ‘The Gamechangers’ awards film to mark the 20th anniversary of the much anticipated awards.
Glamour's...
Cookieless browsing is coming – here’s what you need to do
One of the key issues facing the advertising world this year is the move towards cookieless browsing and what it will mean for agencies,...
How social media influencers are set to be reshaped by AI
Social media influencers have done their bit to keep their followers entertained throughout each and every lockdown, but now we’re seeing an influx in...
Lockdown lessons: James Clifton The MISSION Group
It's been eleven months now since the first lockdown came into effect in the UK and like many, James Clifton, Group Chief Executive of...
Ocean celebrates a decade of The Art of Outdoor
It's been a decade since UK outdoor advertising specialist Ocean Outdoor dreamt up its brand philosophy, The Art of Outdoor.
A lot can happen to...
How copywriters keep creating amid the COVID confinement
Copywriters can always find ways to create, especially when the world is turned upside down.
Take Elizabeth Hutchison, for example. She's never liked desks...
What Mediapalooza 2021 means for UK advertisers
It’s probably the one word that leaves agency bosses feeling more than a little queasy, but the Mediapalooza - that moment when the world’s...