Tuesday, October 20, 2020

Lockdown creations: How Quiet Storm delivered Zoflora’s campaign

Quiet Storm says its first campaign for Zoflora, the UK disinfectant brand, didn’t come off exactly as planned. As reported by Mediashotz last week, the...
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VIDEO: Mediastarz: Emma Thompson, Head of Agency, Golley Slater

How does a brand stay relevant and on point during a huge crisis such as the COVID19 outbreak and lockdown? What are they focusing on?...
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Mediastarz: Chris Kemp, Founder and CEO Ingenuity

How do you make sure you survive a planet-sized curve ball like the coronavirus pandemic? You pivot, of course. At least that’s how Chris Kemp...
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How do brands reach consumers when they’re all WFH?

London location-based marketing firm Posterscope considers the challenges facing media firms and brands in reaching a national workforce in WFH (working from home) mode. When...
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Changing The Rules… with Matt Waller, Recipe

Matt Waller, Creative Director at creative whiz Recipe, lays bare the real narrative of working from home during lockdown. In probably our most poetic Changing...
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Changing The Rules… with Jane Austin, Persuasion Communications

In our latest Changing The Rules Jane Austin proves that humour can be a real tonic for getting through lockdown. Like many of us, Austin,...

Changing The Rules… with Jessica Morgan, Carnsight Communications

Carnsight Communications Founder Jessica Morgan is rounding off our Changing The Rules series looking into media working life under lockdown. From listening to Adele (Jess...
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Changing The Rules… with Jessica Lehmann-Ash, co:collective

Back to New York and to Jessica Lehmann-Ash for our 4th Changing The Rules look into how our professional lives are changing under lockdown. It’s...

Changing The rules…  with Joe Ruddock, Create Health

If Joe Ruddock, Art Director at Bristol-based agency Create Health, is anything to go by, creativity knows no bounds - not even during lockdown. He's...

How a crisis could create deeper agency-brand partnerships

Could a crisis like the one we're in now provide an opportunity for agencies to create closer ties to the brands they work with? COVID19...