What the Ad Net Zero report really means for OOH
Last week saw the launch of the Advertising Association and Credos’ Ad Net Zero report, the biggest step so far towards coordinating a collective...
Why auto-retailers need to rev up the ‘ratchet’
Auto-retailers have been among the hardest hit by the global pandemic and need to rip up the playbook and focus on relationships that last.
So...
Interview: Nigella Lawson talks Cook, Eat, Repeat
Nigella Lawson is set to return with a new series based on her lartest recipe book Cook, Eat, Repeat on BBC2.
It’s been billed as...
How to keep ideas and creativity flowing in a lockdown
How do you ensure you keep the creativity flowing during a confinement that may not end any time soon?
Home-working has become the new normal...
Changing the Rules… with Patti McConnell, Something Different
While some have been finding their zen centre during lockdown, others, like Patti McConnell, have been having an altogether more domestic experience.
McConnell is the...
Business life after lockdown 1.0 – Cat Davis
The initial lockdown, the first one any of us has experienced, is coming to an end. What happens next is anyone’s guess.
We’re all...
VIDEO: Mediastarz: Nick Tearle, Founder E1MA on the events market
E1 Media Agency Founder Nick Tearle loves to thump it on the dance floor, but he's had other things on his mind lately.
From Wimbledon...
Lockdown creations: How Quiet Storm delivered Zoflora’s campaign
Quiet Storm says its first campaign for Zoflora, the UK disinfectant brand, didn’t come off exactly as planned.
As reported by Mediashotz last week, the...
VIDEO: Mediastarz: Emma Thompson, Head of Agency, Golley Slater
How does a brand stay relevant and on point during a huge crisis such as the COVID19 outbreak and lockdown?
What are they focusing on?...
Mediastarz: Chris Kemp, Founder and CEO Ingenuity
How do you make sure you survive a planet-sized curve ball like the coronavirus pandemic? You pivot, of course.
At least that’s how Chris Kemp...