Tuesday, April 20, 2021
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What the Ad Net Zero report really means for OOH

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Last week saw the launch of the Advertising Association and Credos’ Ad Net Zero report, the biggest step so far towards coordinating a collective...
ratchet marketing

Why auto-retailers need to rev up the ‘ratchet’

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Auto-retailers have been among the hardest hit by the global pandemic and need to rip up the playbook and focus on relationships that last.  So...
nigella lawson

Interview: Nigella Lawson talks Cook, Eat, Repeat

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Nigella Lawson is set to return with a new series based on her lartest recipe book Cook, Eat, Repeat on BBC2. It’s been billed as...
CREATIVITY

How to keep ideas and creativity flowing in a lockdown

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How do you ensure you keep the creativity flowing during a confinement that may not end any time soon?  Home-working has become the new normal...
patti oconnell

Changing the Rules… with Patti McConnell, Something Different

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While some have been finding their zen centre during lockdown, others, like Patti McConnell, have been having an altogether more domestic experience. McConnell is the...

Business life after lockdown 1.0 – Cat Davis

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The initial lockdown, the first one any of us has experienced, is coming to an end. What happens next is anyone’s guess. We’re all...
Tearle Nick

VIDEO: Mediastarz: Nick Tearle, Founder E1MA on the events market

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E1 Media Agency Founder Nick Tearle loves to thump it on the dance floor, but he's had other things on his mind lately. From Wimbledon...
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Lockdown creations: How Quiet Storm delivered Zoflora’s campaign

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Quiet Storm says its first campaign for Zoflora, the UK disinfectant brand, didn’t come off exactly as planned. As reported by Mediashotz last week, the...
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VIDEO: Mediastarz: Emma Thompson, Head of Agency, Golley Slater

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How does a brand stay relevant and on point during a huge crisis such as the COVID19 outbreak and lockdown? What are they focusing on?...
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Mediastarz: Chris Kemp, Founder and CEO Ingenuity

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How do you make sure you survive a planet-sized curve ball like the coronavirus pandemic? You pivot, of course. At least that’s how Chris Kemp...