Monday, August 2, 2021
the art of outdoor lead

Ocean celebrates a decade of The Art of Outdoor

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It's been a decade since UK outdoor advertising specialist Ocean Outdoor dreamt up its  brand philosophy, The Art of Outdoor. A lot can happen to...
copywriters chair

How copywriters keep creating amid the COVID confinement

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Copywriters can always find ways to create, especially when the world is turned upside down. Take Elizabeth Hutchison, for example. She's never liked desks...
mediapalooza 2021

What Mediapalooza 2021 means for UK advertisers

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It’s probably the one word that leaves agency bosses feeling more than a little queasy, but the Mediapalooza - that moment when the world’s...
roots

Could tearing up your brand’s roots really save your company?

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Are you the only one holding on to your company's roots and brand values? Is your marketing team clinging to goals and perceptions that...
punched by 2021 - icrossing

Three key brand need to knows for 2021

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‘Everybody has a plan until they get hit in the mouth’ – Mike Tyson It is fair to say 2020 didn’t turn out as anyone...
live events

We’ll meet again… why Etch’d still believes in the live events market

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Like most people we can't wait until it's safe to go to live events again, like a concert, press event or new product launch. The...
2021 - media and adworld

Advertising and media – the key factors set to dominate 2021

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2021 is finally here, its arrival gratefully welcomed by many across the world glad to turn their backs on a 2020 full of hardship...
Community and OOH

Out-of-home sector sees community as crucial in 2021

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When the coronavirus pandemic hit last year, the out-of-home advertising market was badly hit, with no-one in the usual places to watch their big...
Connected Packaging (1)

How smarter packaging can connect brands to consumers

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Nearly everything we buy these days comes in some kind of packaging, and the debate over brands using too much of the stuff to...

Five golden rules to help brands navigate the post cookie era

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Digital consumption has accelerated throughout the past 12 months, but the rules of advertising online are changing, particularly in relation to the cookie. ...