Ocean celebrates a decade of The Art of Outdoor
It's been a decade since UK outdoor advertising specialist Ocean Outdoor dreamt up its brand philosophy, The Art of Outdoor.
A lot can happen to...
How copywriters keep creating amid the COVID confinement
Copywriters can always find ways to create, especially when the world is turned upside down.
Take Elizabeth Hutchison, for example. She's never liked desks...
What Mediapalooza 2021 means for UK advertisers
It’s probably the one word that leaves agency bosses feeling more than a little queasy, but the Mediapalooza - that moment when the world’s...
Could tearing up your brand’s roots really save your company?
Are you the only one holding on to your company's roots and brand values? Is your marketing team clinging to goals and perceptions that...
Three key brand need to knows for 2021
‘Everybody has a plan until they get hit in the mouth’ – Mike Tyson
It is fair to say 2020 didn’t turn out as anyone...
We’ll meet again… why Etch’d still believes in the live events market
Like most people we can't wait until it's safe to go to live events again, like a concert, press event or new product launch.
The...
Advertising and media – the key factors set to dominate 2021
2021 is finally here, its arrival gratefully welcomed by many across the world glad to turn their backs on a 2020 full of hardship...
Out-of-home sector sees community as crucial in 2021
When the coronavirus pandemic hit last year, the out-of-home advertising market was badly hit, with no-one in the usual places to watch their big...
How smarter packaging can connect brands to consumers
Nearly everything we buy these days comes in some kind of packaging, and the debate over brands using too much of the stuff to...
Five golden rules to help brands navigate the post cookie era
Digital consumption has accelerated throughout the past 12 months, but the rules of advertising online are changing, particularly in relation to the cookie. ...