Sky puts House of the Dragon ep1 on YouTube for free after successful launch

house of the dragon

Satellite channel Sky has claimed its first episode of House of the Dragon has been a roaring success and it has now made episode 1 available on its YouTube channel for free.

What a great idea, given an entire nation is now fretting and fuming about how to keep warm this winter amid astronomical energy price hikes.

And the success of critically acclaimed prequel to Game of Thrones could be a sign that many of us are set to wrap up in front of the telly to take our minds off our real life woes this winter.

Of course this is a carrot, which may entice more subscriptions to Sky or NOW, but anything a corporate gives away for free these days, should be commended. HBO has also done the same.

British Gas, EDF and other energy firms… take note.

Satellite broadcaster, Sky, said the welcome return to Westeros has been reflected in viewing figures, as the opening episode on Sky in the UK has just ticked over the four million mark, to 4.08 million total views to date.

Dragon is ‘biggest ever series premiere’

This makes House of the Dragon, based on George R.R. Martin’s Fire & Blood, the biggest US drama launch ever on Sky and the biggest ever series premiere on Sky Atlantic in the channel’s 11-year history.

The latest House of the Dragon UK viewing figure of 4.08m is comprised of all viewing to date to the opening episode including those tuning into original linear premiere, those who have chosen to catch up on demand on Sky or streaming service NOW since its original air date, and customers catching up on recordings. 

The seven-day cumulative figure for episode 1 (3.78 million) is bigger than the launch of its predecessor Game of Thrones in 2011 and it is already ahead of the 28-day launches for series 1 to 5 of those shows, by which point the franchise had grown to be the one of the most talked about shows in the world.

Driving huge talkability week on week, House of the Dragon is one of the biggest launches across Sky’s social channels with 75 million impressions and 38 million videos views of content to date. 

With three quarters of a million Google searches, the show has fast become one of the most talked about shows in the UK this year, with fans debating whether they are supporting The Greens or The Blacks, or debating the tactics of #TheCrabFeeder.

Ep 1 Free to watch on YouTube

For those who don’t have Sky or NOW and haven’t yet had a chance to check out House of the Dragon, Sky have made the full episode 1 available on their YouTube channels for all UK fans to watch ‘on the house’.

MD of Content at Sky, Zai Bennett said: “Momentum around House of the Dragon just continues to build, as more and more people spread the word about its ever-current narrative of political power play married with visuals of epic scale and imagination. 

“And thanks to Sky making the first episode freely available to watch via YouTube, more people than ever before will be able to sample the world-class world of Westeros.”

House of the Dragon is available every Monday exclusively on Sky and streaming service NOW.