SaveMoneyCutCarbon, the go-to people for businesses and households who want to make their everyday life more sustainable by making smarter choices – has appointed St Luke’s as its lead creative agency to support the next phase of its growth.
St Luke’s brief for SaveMoneyCutCarbon will be to define the brand’s strategy and Agenda Setting Idea before launching an above the line campaign for the first time in 2022.
St Luke’s will be working in partnership with The7Stars media to bring the campaign to life and carve out their position as a sustainable leader in the UK.
SaveMoneyCutCarbon is a pioneer in the space of sustainability, energy, water and carbon reduction; last year it saved a collective 727 million litres of water and 27 million kilowatts of energy for its customers.
As a result of this work, a carbon reduction equivalent to travelling 23,240,000 miles in an average petrol car was achieved, according to the consultancy’s own calculations.
Mark, Sait CEO of SaveMoneyCutCarbon said: “We’re really excited to be working with St Luke’s as their independent spirit and values as an agency are a great match to ours.
“Through quantitative and qualitative research, we conducted over the last 12 months it was clear that homes and businesses alike now understand that they need to make changes to help the planet, but they just don’t know where to go to help them do this.
“We can help, through our various SaveMoneyCutCarbon shop fronts targeting consumers, trade, smaller businesses and larger organisations.”
Ed Palmer, MD of St Luke’s said: “We couldn’t be more delighted to be working with a brand that is setting the agenda by helping more people find smarter ways to save the planet – spiralling energy bills and the global media attention on COP26, makes this the timing perfect to accelerate the awareness of SaveMoneyCutCarbon.”