Razor PR joins SERMO network to increase global reach

razor pr joins sermo

Award-winning PR and communication firm Razor PR today joined SERMO, an independent global communications network founded by its sister agency M&C Saatchi Talk in 2009. 

By doing so, Razor joins and contributes to a highly influential worldwide partnership of 11 independent communication agencies with a reach of 15 countries based on shared values, relationships, and attitudes.

Razor PR

Razor, part of the M&C Saatchi Group of Companies in South Africa, opened its doors in 2020 and quickly earned the trust of clients across multiple industries. 

These include the likes of BDO, Investec, Tiger Brands, Audi and Virgin Active. It challenged the industry to produce work that was more effective, more measurable, and more culturally connected.

“Since we started this business, we’ve committed to being a better place for our people and our clients,” said Partner and Managing Director Dustin Chick. 

“That means thinking and doing PR in a deliberately different way, foregrounding creativity, and ensuring there’s deep collaboration with and between our clients and the larger M&C Saatchi Group.”

The results have paid off. In three years, Razor has become the most awarded PR agency in Africa, winning key accolades like Best New Global Consultancy and Best New Consultancy EMEA at the Provoke Sabre Awards in 2021, as well as Africa PR Agency of the year in 2022. It was also awarded PR Agency of Year at the Financial Mail Adfocus Awards.

SERMO co-president, Ryan Woor, said: “We are delighted to welcome Razor as our official South African SERMO partner. 

“They are a young agency with big ambition and have achieved so much in such a short period of time. They are a great cultural fit for SERMO and I believe they will add a huge amount of value to the network.”

Chick added: “Being part of SERMO augments all our founding ambitions. 

“We join a network that rightly believes that building and supporting influence means pairing the best of strategic comms thinking with an understanding of all the nuances of a local market.”