Opel and Jung von Matt kick into gear for electric Corsa


Jung von Matt has created a fun and lighthearted campaign for Opel to persuade European and UK customers to switch to the electric Opel Corsa and Vauxhall Corsa models.

Electric Corsa campaign

The Europe-wide 360-degree campaign is aimed at buyers who still hesitate to switch to a fully electric car.

To dispel any remaining doubts, the new campaign showcases the multitude of features and technologies integrated into the new Corsa in a hero film consisting of a two-minute music video directed by renowned British music video director and filmmaker Henry Scholfield.

Featuring a catchy song, “Yes of Corsa,” the film includes scenes that can be adapted for each market, not only for TV advertising, but also for a variety of social media assets and GIFs.

#YesOfCorsa will also include a variety of activities targeting consumers on a local level in the different European markets, as well as creator collaborations and branded entertainment ideas.

The campaign will roll out across Europe, including the UK later in October, as well as in Austria, the Netherlands, Poland, Italy, Portugal and Turkey.

The campaign was developed by teams from Jung von Matt’s newly opened London office and its Berlin office, working in collaboration.

UK-specific work will include radio and podcast executions and TikTok partnerships.

Lukas Liske and Daniel Schweinzer, Managing Directors at Jung von Matt HAVEL, stated: “Can car advertising be fun again? Yes, of Corsa! Absolutely, especially when it comes to electric cars. The campaign highlights the potential of the Opel/Vauxhall brand.”

Charlie Hurst. ECD at JvM LONDON added “We’re delighted to have been part of a dream team on such a high-quality campaign. It’s stand-out work in a tough category. Long may it continue.”