Kopparberg, the Swedish drinks brand famous for its bold and fruity cider, spirits and hard seltzer range, has recently appointed the7stars as its new media planning and buying agency.
The7stars said it is the UK’s largest independent media agency and is committed to delivering stand-out campaigns in the rapidly evolving media landscape.
Earlier this year, Kopparberg launched its new To Firsts That Last creative platform with Neverland, which brings to life the role that the drinks brand has played in many of life’s most memorable moments.
The campaign kicked off with a series of epic 60” TV spots that capture the origins of the iconic High Five gesture, before being bolstered by wider media support.
This included large-scale dynamic OOH and Social activations which aimed to further the positive sentiment associated with genuine long-lasting consumer memories.
Following its appointment, the7stars will aim to help take the Kopparberg brand, and current campaign, To Firsts That Last to new heights through its media expertise.
Launched in 2003, Kopparberg has quickly grown to become one of the UK’s leading alcohol brands through its fruit cider variant range, but has more recently extended its fruit flavoured portfolio into spirits.
From being the first fruit cider to hit the shelves over 15 years ago, Kopparberg has firmly established itself as the UK’s market leader, with a recent Savanta report naming Kopparberg as the most loved alcoholic drink amongst 18-24 year olds for the second year running.
Rob Salvesen, Head of Marketing at Kopparberg, said: “We are delighted to announce the7stars as our new media agency partner and we are confident that it is the right agency to take the brand and its creative platform, To Firsts That Lasts, to the next level.”
Commenting on the appointment, Alex Moore, Client Planning Lead at the7stars, said: “Kopparberg is an exciting independent business with big ambitions for 2022.
“As a clear market-leader in the fruit cider category, we look forward to building on Kopparberg’s core brand fame, whilst also delivering growth across their broader drinks portfolio and establishing Kopparberg as a go to brand all year round.”