Jigsaw appoints Croud to reach, engage new audiences online


Jigsaw, the iconic British fashion clothing retailer, today announced it has appointed award-winning digital marketing agency Croud to accelerate the luxury womenswear and accessories brand’s online presence in the UK, reaching new audiences and driving customer loyalty.

Jigsaw brief

After seeing increased online revenue during the pandemic from a renewed focus on digital, Jigsaw sought to appoint an agency to manage its long-term investment in online, balanced with the brand’s traditional store strategy which has earned it its place as a mainstay on the British high street.

Croud won the competitive pitch for the new brief, which includes social and PPC activity. 

The agency will be tasked with managing the increasing cost of media, whilst maintaining efficiency and profitable ROI – a pertinent challenge the performance industry is facing in the current climate.

Working closely with Jigsaw’s creative team, Croud will also be involved in the development and production of assets, ensuring these are digital-first.

Testing will commence in July – with platforms including Pinterest and TikTok used to explore Jigsaw’s potential to build conversations and communities with a widened audience.

Raine Peake, digital director at Jigsaw, said of the announcement: “We were impressed with Croud’s experience in the retail fashion and luxury fashion industry – they seemed to understand our challenges implicitly. 

“Over the last two years the brand has taken great strides in maturing our online presence and creating a single customer view. 

“But we knew we needed an agency partner to, not only help take us to the next level – but to also push the boundaries on what we could achieve as a brand and look at widening our bullseye customer demographic, as the growth of online has opened up so many more opportunities to us.”

Caroline Buckingham, client strategy director at Croud added: “Jigsaw has a great product and laid an impressive foundation of quality first party data for us to work with. 

“Our main focus will be then integrating this into digital, and implementing a robust testing roadmap, to expand Jigsaw’s market share in the UK.”