Incubeta names Sally Laycock EMEA CEO & Andrew Turner UK MD


Digital marketing group, Incubeta has announced the appointment of Sally Laycock as EMEA CEO and Andrew Turner as UK Managing Director, following the news that Carlyle has acquired a majority stake in the company.

With more than 25 years of combined experience in digital advertising, Laycock and Turner will continue to support Incubeta’s clients and people by championing the company’s core values of; Dare To Lead, Earn Trust, Exceed Expectations, and Help Others to Succeed.

Sally Laycock

Laycock (left, main pic), joined Incubeta in 2008 as Financial Controller which was then acquired by Incubeta in 2013, with Laycock continuing her role as the Finance lead. 

In the midst of the pandemic, in February 2021, she was appointed UK CEO and in October she was listed as The Times/LDC’s Top 50 most ambitious leaders in the UK 2022.

By taking ownership of Incubeta’s work across EMEA, Laycock will be part of the company’s initiative to redefine business management and develop efficiency, regional growth and standardisation across the different regions. 

By breaking down regional silos and collaborating on an international scale, Laycock will lead the charge in sharing success from different territories and will develop a standardised process across all of the companies offices in Belfast, Berlin, Cape Town, Dubai, The Hague, Copenhagen, Lisbon, London, Madrid, Manchester, Milan, Munich, and Zurich.

Andrew Turner

Taking over the helm of Incubeta UK, Turner (right, main pic) joined Incubeta in 2010 and was appointed Chief Revenue Officer in January this year. 

Having spent 10 years with the digital marketing group leading on partnerships, new business, and more recently regional marketing, Turner has been instrumental in propelling the company forward with new client wins and fostering our commitment to working with industry partners. 

Key new business successes in his tenure include Marks and Spencer and The AS Watson group, with Google, Meta, Tik Tok and Microsoft as key partnerships Turner has invested in driving at a regional level.

Commenting of the move, Laycock said: “I am incredibly proud of the growth the UK has seen over the last few years. 

“As a team, the pandemic and the economic downturn have challenged us, but we have weathered these headwinds to emerge as a stronger organisation.

“My key focus area as EMEA CEO will be to ensure greater global alignment, to continue Incubeta’s seismic growth story. Incubeta is successful because of its people, and I wouldn’t be in this position now without the tirelessly dedicated, intelligent, and kind team that I work with every day.”

Andrew Turner said: “In my twelve years at Incubeta, digital advertising has changed beyond recognition. 

“It’s been a thrilling experience to be at the forefront of this change and to support our clients to make the best of innovative technologies and marketing strategies available to them.

“As UK Managing Director, I will continue Incubeta’s trajectory as an industry-leading growth partner. 

“It’s instilled in our DNA as a company to be constantly thinking about what tomorrow’s world of digital advertising will look like. With this in mind, I’m so excited for the next twelve years – and more – in this space!”