Future 2022 revenue jumps to £825m, outlook dims

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Future plc, the global platform for specialist media, reported year-on-year revenue growth of 36% to £825.4 million in its full year results for 2022 today.

In addition, Future said its media business saw a 27% increase across US and UK markets combined.

Driving growth through audiences in 2022

Global audiences have grown across Future’s entire portfolio this year spanning online, email, social, magazines and events. 

In the UK digital and print advertising growth is +10% and +22% respectively, while affiliates stand at +37%, events +47% and subscriptions +68%.

Adapting to consumer needs is at the heart of Future’s philosophy, the media firm said. 

In July 2021, the publisher launched The Money Edit – generating over half a million users – which is now a dedicated platform to guide and advise consumers on how to save money and manage  the Cost of Living crisis.

Creating value through acquisitions

Future’s revenue was helped by the fact in completed five acquisitions since October 2021 including Women’s Lifestyle brand, Who What Wear, Dennis, Waive, WhatCulture and more recently Shortlist, which has accelerated Future’s market-leading position in tech reviews.

The acquisition of TI Media in 2020 resulted in Future’s Women’s Lifestyle online audience increasing by 34%, supplying the company with the ammunition it needed to later acquire Who What Wear. 

The move ensured that Future could continue to diversify within the sector and bring in additional expertise across social and shoppable media, and now has the entire Women’s Lifestyle vertical in 49% growth globally since 2020.

Future has also retained the number one position as leaders in the Homes Lifestyle market for a second year running, according to Comscore, seeing a 244% increase in users since 2020.

Achieving resilience with robust first-party data

Future’s extensive intent-led specialist audience, combined with its proprietary data platform, Aperture, has made it a valuable partner to brands, seeing over 472 advertisers already using Aperture to improve their audience targeting driving resilience for the Group. 

Since Future acquired GoCompare in 2020 – enabling its diversification into Services – Aperture has been enriched with new first-party data on audiences, empowering the publisher to increase its client base. 

For example, Future has taken on ten fold more motors clients in the last year alone.
Future is continuing to invest in Aperture, which won an AdExchanger award for the Best Publisher First-Party Data Platform in 2022, to help leading brands tap audiences primed to purchase – through rich first-party data and contextually relevant environments that encourage consideration and conversion.

“I am pleased to report another year of record results, adding to our long-term track record, as we delivered sustained growth across all key metrics” said Zillah Byng-Thorne, CEO of Future. 

“Our performance is testament to our diversified revenue streams, the strength of our content and the brilliant teams we have working across our business.”

Outlook

“Looking ahead, whilst we are monitoring the macroeconomic climate, we remain confident in our strategy and the growth opportunities that we are uniquely placed to capitalise on, and we expect to deliver modest profit growth and market share gains.”