E.ON Next, the customer-first energy supplier, is focusing on the feel-good side of cutting bills with its new “Saving Seekers” brand platform.
The campaign, by Mediaplus UK, launched this month (January), and aims to boost consideration, build trust in a sector beset by cynicism, and drive action for the brand.
Driving the strategy is the insight from customers that they want control over their bills, but constant price wars make it hard to secure lasting value. One size fits all energy pricing is not the solution.
E.ON Saving Seekers
E.ON Next’s answer is “Savings Seekers”, which offers a range of energy solutions to fit everyone’s needs and offer more meaningful value.
Whether a customer is in a flat and seeking a Time of Use tariff that offers different pricing throughout the day, or in a house and wanting to invest in a heat pump. E.ON Next said it offers a one-stop-shop platform which lets its customers choose tariffs and solutions in one place.
Complementing this strategy, the creative focuses on E.ON Next’s established animated brand world Task Force, who, here, are shown finding joy in satisfying their savings cravings.
Each of E.ON Next’s key products – Next Pledge tariff, a 12-month guarantee to save against the price cap; Next Smart Saver, offering off-peak rates; Next Pumped, reduced heat pump rates off peak all week; and Next Drive tariffs, for EV users – has its own supporting suite of assets.
These are deployed in a cross-platform campaign which illustrates some of the ways E.ON Next helps people to satisfy their savings cravings, while also showcasing how the brand’s reliability and great service makes its customers’ lives that little bit easier.
Patricia Synephias, Head of Brand at E.ON Next, said: “With this campaign we want to redefine what value really means. Every household comes with vastly different energy needs and by helping customers choose from a range of consumption-lowering solutions, we introduce inclusivity in a sector that truly needs it, empowering every household to take control of energy in a way that works for them.”
The media campaign is being implemented by Mediaplus UK and will run across the UK on OOH, radio, social, VOD and YouTube, continuing throughout 2026.