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Full-service communications agency, krow Group, today launched a new film with insurance company, Aviva, to celebrate the Aviva Community Fund (ACF) 10-year anniversary.
Aviva Community Fund celebrates 10 years
The ACF supports local causes by funding meaningful projects through both climate action (supporting communities to prevent, prepare for, and combat the effects of climate change) and financial wellbeing (helping people become more financially independent and resilient).
Since 2015, the Aviva Community Fund has raised over £17 million and supported more than 9,000 UK projects.
The film is aimed at a range of audiences including Aviva customers, charities, eligible third sector organisations, and existing Aviva employees. It celebrates the work the community has done and showcases many of the successful projects.
From renovating buses into beds for the night, bringing city kids into green spaces and sorting foodbanks at the crack of dawn, the film demonstrates how the ACF wouldn’t be what it is without the people behind these causes.
The film (below) is live across social media (both paid and organic), including Facebook and Instagram, from today for the next six weeks.
Charlotte Nairne, Head of Brand Campaigns, Aviva, said: “Celebrating 10 years of the Aviva Community Fund is a moment of immense pride for all of us at Aviva.
“Over the past decade, we’ve supported thousands of projects that are making a real difference in communities across the UK, helping people get ready for the future.
“It’s a testament to the power of collective action and the belief that when we invest in local people and ideas, we create lasting change. I’m incredibly proud of the role we’ve played in helping these communities thrive.”
Jemma Marchant, Deputy Managing Director, krow Group, said: “The Aviva Community Fund is close to our hearts”.
“We’ve loved making this film to represent the inspiring change-makers at the heart of their communities, helping to make real change happen.”