adam&eveDDB won the account, alongside DDB Mexico, DDB Brazil and Alma DDB, in a competitive pitch handled by an independent pitch consultant.
Tammy Einav, Chief Executive Officer of adam&eveDDB, said: “STARZPLAY is a brilliant entertainment brand that is ready to claim a bigger presence in the on-demand streaming landscape.
“We are looking forward to inspiring UK and Latin American audiences with a renewed passion for the brand.”
Starzplay is a global streaming service which has its headquarters based in Dubai in the United Arab Emirates.
The firm operates as a subscription video on demand (SVOD) service that streams thousands of blockbuster Hollywood movies, TV shows, documentaries, kid’s entertainment and same-day-as-the-US series – plus dedicated Arabic and Bollywood content – to 19 countries across the Middle East and North Africa.
Adam&eveDDB is a creative agency based in London, Berlin and New York dedicated to making work that works.
The agency said it believes in the power of creativity to “create the change we want to happen in the world and develop audacious and famous ideas that grow businesses and shape cultures”.
The company is headquartered in London.