Zoom by Ocado launches snappy campaign by St Luke’s

Zoom by Ocado OOH St Luke's 1

Ocado Retail, the world’s largest dedicated online grocery retailer, has launched a new advertising campaign for Zoom by Ocado the rapid grocery delivery service, which will appear until 18 September 2022.

Zoom by Ocado

The upbeat new 360-degree campaign, devised by St Luke’s, takes a fresh, fun take on Zoom by Ocado, which offers a range of over 10,000 products – delivered at speed, for the London area.

Ocado’s 30-second ad features fun humanised, animated grocery items wearing motor-cycle helmets lining up to get to destinations quickly, retaining freshness. 

The voice-over uses rhyming couplets to introduce “controversial pizza toppings (pineapple)”; “or that extra kick to get your tongue popping (chillies)”; to “something to make your porridge less bland (raspberries)”. 

The endline is “Zoom by Ocado – the speedy grocer app with mountains of choice.”

Zoom by Ocado targets Londoners who can opt for delivery within 60 minutes or select a one-hour time slot; and showcases the online retailer’s incredible range at great prices and value. 

The campaign will appear across VOD, OOH, DOOH, social and digital display, with media planning and buying, through location marketers Pintarget.

Zoe Hannah, Senior Customer Lead for Zoom by Ocado, said: “Zoom by Ocado is a rapid delivery service, which doesn’t compromise on choice– it includes Ocado’s own-label ranges, M&S branded lines and hyper-local suppliers. 

“We’re set apart from the competition by our mountainous range of over 10,000 products to choose from, delivered in under 60 minutes. 

Zoom by Ocado OOH St Luke's
Zoom time: New Ocado campaign by St Luke’s.

“We are hugely excited to showcase this fantastic proposition in this fun interpretation of speedy groceries. We hope that our new campaign brings a smile to Londoners’ faces this summer.”

Alan Young, CCO of St. Luke’s, said: “Ocado’s unique range of produce and branded products make this an ideal opportunity to add a playful personality to the Zoom by Ocado campaign. 

“We hope the humorous portrayal of fast-moving items such as pineapples in safety helmets and the rhymes are a memorable and human connection to the new delivery service.”