Zone, the experience agency within Cognizant Digital Experience, has appointed Esther Duran to the newly created role of Chief Design Officer in the UK.
Duran will be responsible for helping clients to become more people-focused and purpose-driven by embracing sustainable and responsible design in all its facets, from visual to product and service design.
She joins from Fjord where she was Group Design Director and developed her passion for holistic design thinking and strived for more purpose-driven work.
Duran was also Fjord’s Global Inclusion & Diversity Lead with the goal of helping people from diverse backgrounds become visible at all levels, especially in the boardroom.
For her work around inclusion, Duran has been honoured by D&AD and Cannes Lions. She aims to continue this work at Zone and Cognizant Digital Experience and her main goals are to champion diversity, purpose and accessibility in design.
Her primary objective is to grow all aspects of the firm’s design – including expanding visual and service design capabilities, working closely with clients to help them become more experience led businesses, in a responsible way.
“When I first started out in my career there were no women and definitely no gay women in the leadership team”, Duran said.
“I’m a firm believer that inclusion and diversity is not about ticking boxes but truly making a difference and I’m keen to work with brands who want to enact change in the world.
“By making clients more aware of responsible and sustainable design, we can make a huge impact. It’s a pleasure to join an experienced team and I look forward to helping to shape the future of projects to come.”
Patti Alderman, AVP, Zone and Cognizant Digital Experience, said: “As the world continues to become more complex, design continues to play a critical role in finding opportunities for businesses to succeed – by focusing on people and the experiences they are having with the brand.
“I’m delighted to have Esther join us, not only because she is brilliant with craft – but also because she is an inspiring leader and creates positive, meaningful change in the world.”