Zefr promotes Ryan Barker to Chief Technology Officer role

Ryan Barker, CTO, Zefr

Zefr, the technology company for brand suitability, has announced the promotion of Ryan Barker to Chief Technology Officer.

Ryan Barker

Barker has been with the Zefr team since 2016 where he has played an integral role in the growth and momentum of the company’s technical vision and strategic business investments, helping to deliver world-class technology that has solidified Zefr as a leader in ad targeting and measurement on complex media platforms. 

Most recently, Barker played a key part in the development and architecture of Atrium, the company’s new advanced suite of measurement solutions powered by its patented Cognition AI technology, reported my Mediashotz earlier this week.

“Transforming Zefr into a global targeting and measurement leader in the largest walled gardens has been exciting and rewarding,” Barker said. 

“Zefr’s commitment to excellence and cutting-edge technology gives it the upper hand against legacy players in the space. 

“Applying modern AI techniques to understand user generated content at scale provides more accuracy leading to actionable insights to help advertisers most effectively achieve their desired outcomes.”

Barker brings his extensive knowledge and experience in working with machine learning models and big data that spans an impressive 22-year career. 

Prior to Zefr, he was the Software Architect for Eharmony, where he designed and built a machine learning based matchmaking system. 

Before that, he was a Principal Engineer at ITG Inc (now Virtu Financial), providing financial modelling technologies designed to reduce transaction costs for institutional investors.

“Ryan is a respected technical leader both at Zefr and in the greater community at large and we’re thrilled with his promotion to CTO,” said Jon Morra, Chief Product & Data Officer at Zefr. 

“Ryan’s ability to balance technical depth with business acumen is rare to find. As CTO his impact will be felt even stronger at Zefr and help continue to accelerate the company’s growth.”