New research from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, reveals that only 27% of UK consumers are currently using AI tools.
However, 18-34 year olds are leading the charge, with 40% reporting that they actively use AI tools: nearly double the rate of those aged 55 – 64.
AI adoption study
This highlights the significant opportunity for brands to build long-term loyalty with the new wave of early-adopting artificial intelligence users.
Despite limited overall uptake, the report revealed that AI is already playing a role in daily life, with around one in four (24%) using AI for personal research, and 20% for work.
Among AI tools, ChatGPT is the most preferred option, with one-third of AI users in the UK naming it their primary assistant.
Other artificial intelligence tools being used include:
- Google Gemini – 19%
- Microsoft Copilot – 14%
- Meta AI – 13%
- Amazon Q – 10%
- Apple Intelligence – 10%
LoopMe’s analysis also revealed key insights into tech sector professionals, with the first being that 25-34 year olds are more than twice as likely as any other age group to report working in the tech sector, providing an ideal demographic for brands looking to accelerate tech adoption and accuracy.
Secondly, more than half of the surveyed tech workers identify as key decision-makers within their organisations, forming a key target audience for brands aiming to fast-track workplace adoption of new tech tools and platforms.
“While businesses continue to develop strategies to incorporate AI in the UK, the next generation of users is already paving the way forward,” said Sarah Tims, AVP Marketing at LoopMe.
“Brands have the perfect opportunity to tap into an engaged young audience who are already adopting these tools for personal and professional use.
“At the same time, driving education and upskilling the wider public will play a key role in improving AI use and awareness, and in driving its long-term effectiveness in the future.”