Yonder Media names Emily Paterson as Head of Planning


Yonder Media, the independent media agency for the audience age, has appointed Emily Paterson as Head of Planning, reporting to Founder Ed Cox.

It is a new role for Yonder Media, created as a result of recent account wins such as Itsu, Love Holidays, Interflora and Bowel Cancer UK.

Emily Paterson

Paterson joins Yonder Media from iProspect, where she was Client Partner, working on award winning campaigns for IKEA, MINI, and Weetabix. Prior to joining iProspect, she spent four years at Carat, latterly as planning director on Vodafone.

The brand’s ‘Getting Londoners to See Red’ campaign was a winner at the Campaign Media Awards in 2021.

Ed Cox, Founder at Yonder Media, said: “Clients come to us for our communications planning expertise so I’m delighted that we have been able to appoint Emily to lead our team and push our work to even greater heights.

“Her experience and approach aligns seamlessly with our mission to deliver audience-first strategies that drive real business outcomes. We look forward to the fresh perspectives she will bring to our agency.”

Commenting on her appointment, Paterson said: “I am absolutely thrilled to be joining the team at Yonder Media. There’s such momentum within the agency at the moment and I’m looking forward to building on it, both by producing brilliant work for clients and helping to nurture and develop the fantastic talent along the way.”