PROPER, the independent UK snack brand, has appointed Yonder Media to handle the media planning and buying for its latest campaign.
Cassandra Stavrou and co-founder Ryan Kohn launched the popular snack brand in 2011.
It has since grown from kitchen start-up to global supermarket success.
At the forefront of the healthy snacking boom, PROPER can now be found in 12 countries around the world; selling 4 million packs of award-winning snacks every month.
PROPERCORN is best known for its colourful collection of popcorn, which transformed the healthy snacking landscape in the UK.
“During these tough times, we need to be smarter than ever with our media”, Stavrou said.
“Our PROPERCORN is the ultimate feel-good, better-for-you snack and we’re excited to be working with Yonder to reach our audience and ensure that snacking continues to be done properly.”
Ed Cox, Founder of Yonder Media, said: “We’re very excited to be joining PROPER on their journey; it’s an amazing brand, with delicious products, and in a buzzing category.
“What’s more, there’s a shared sense of entrepreneurialism and ambition between the teams, and we can’t wait to see where it takes us.”
Proper is based in Central London