Xaxis, GroupM’s outcome media specialist, today announced the appointment of Claire Kjaer-Nielsen as VP, Global People Lead to lead its global strategy for employee attraction, retention, and development. Kjaer-Nielsen will report to Nicolas Bidon, Global CEO.
Previously serving as HR Director at The Walt Disney Company, Kjaer-Nielsen led the HR function for the UK and was part of the EMEA Marketing Leadership team and the EMEA HR Leadership teams, which worked across all Disney brands.
She led HR projects across EMEA and China at both Disney and in her previous role at RBS International.
She began her career as HR Manager at American Water, based in New York.
As part of Xaxis’ Global Executive Committee, Kjaer-Nielsen will work closely with the Xaxis global leadership team and larger GroupM community to conceive and develop innovative talent management strategies for the group.
Kjaer-Nielsen will drive talent and culture management, leadership development, and a robust diversity and inclusion program.
She will also be responsible for refining the global employee value proposition for the business.
Nicolas Bidon, Global CEO at Xaxis, commented: “Developing best-in-class, innovative culture and talent programs is now table stakes, which is why Xaxis is continuing to invest heavily in this area.
“Claire has extensive experience driving HR and culture programs for global brands and will help accelerate our mission to drive global talent retention and support the company’s roadmap for bringing on new talent in the years to come.”
Kjaer-Nielsen said: “These are unprecedented times for businesses and employees, not least in how we enable company and team dynamics that are inspiring, inclusive, and empowering, all while defining the new normal for working practices during and post the COVID pandemic.
“In leading the HR approach for a fast-paced, creative, and global business like Xaxis, I will get a huge opportunity to assess and tackle those challenges.
“Xaxis’ continuing mission to put talent and culture at the forefront of our business, along with GroupM and WPP, make this new role all the more exciting.”