Wunderman Thompson has appointed Chloe Grindle as its new Creative Director.
Reporting to UK Executive Creative Director, Tom Drew, Grindle brings a wealth of global and brand experience to help deliver Wunderman Thompson’s integrated offering for global clients including Avon and Costa Coffee.
Last September Wunderman Thompson was named global agency of record for the leading coffee brand, taking on strategic and creative duties.
The agency’s first campaign for the brand, ‘Made a Little Better’, launched this April and premiered a new creative platform centring around the small things, like a Costa coffee, that can uplift everyday moments.
The agency also recently launched transformative work with Avon, with ‘Embrace your Power’, a global brand platform and accompanying integrated campaign which celebrates women living out their full potential and brings a fresh take to the 135-year-old brand.
Grindle joins from Ogilvy UK, where she was Global Creative Director across Dove and Hellmann’s.
During her time working on Dove she led the ‘Change is Beautiful’ campaign, the biggest global relaunch in the brand’s history which premiered at last year’s Super Bowl, and led the Hellmann’s smart jars campaign, which uses a thermochromic jar label to help prevent food waste.
Prior to Ogilvy, Grindle spent six years at Droga5, Havas and Publicis in New York, working across award-winning campaigns for brands including Citi, Keurig and Rite Aid.
Steve Aldridge, Chief Creative Officer at Wunderman Thompson UK, said: “I’m delighted that Chloe has joined our irrepressible and ambitious creative team.
“She’s a talented creative leader with global and brand expertise and that I know will help us raise the bar as we continue to make bigger, bolder ideas across Avon and Costa Coffee.”
Grindle said: “I was drawn to Wunderman Thompson by the sheer diversity of the capabilities that it has at its fingertips”.
“Having so many world-class capabilities under one roof means that creatively anything is possible, and it’s possible at speed.
“I’m looking forward to maximising the creative potential of the iconic brands on Wunderman Thompson’s client roster.”