Wunderman Thompson partners with Emerald for Eid event


Wunderman Thompson UK and Muslim professional social network EmeraldNetwork (Emerald) have joined forces, with the partnership inaugurated with a celebratory event for Eid.

Wunderman Thompson’s initiative marks the first time the UK advertising industry has run a dedicated event for Eid, which symbolises the end of Ramadan, the month-long fasting for Muslims.

Emerald is the longest-running and leading Muslim professional network of its kind, with membership spanning diverse professions and locations, both within the United Kingdom and beyond.

Eid event – CREATEID

The event, called CREATEID, will take place on May 11 at Greater London House, the site of Wunderman Thompson’s London office.

It will include a Quran recitation and reflection by Qari Is’haaq Jasat, a curated contemporary Islamic architecture photography exhibition, live Arabic calligraphy (by Samir Malik) and cultural cuisine.

Guests will also can learn more about the respective organisations and the importance of commitment to diversity and faith in the workplace.

The aim is to create a space for Wunderman Thompson’s people and the wider industry to broaden their network, establish meaningful connections and embrace the spirit of unity and inclusivity in an engaging and immersive experience.

If you work in the advertising industry and wish to attend the event you can join the waitlist to be notified if any additional tickets become available.

Ewen Sturgeon, CEO EMEA and Global President at Wunderman Thompson, said: “We are committed to creating a culture of belonging and inclusion at the agency, connecting communities both within and from outside our business and fostering a sense of togetherness.

“Our partnership with Emerald and our launch event – CREATEID, underlines this thinking.

“We are committed to attracting diverse talent and clients and building a profile of excellence, inspiration and diversity within the digital marketing and creative industries.”

Sufia Hussain, Inclusion Equity and Diversity EMEA Director at Wunderman Thompson, said: “It’s great to host an Eid celebration in collaboration with Emerald – it’s the first of its kind between an advertising agency and a community of diverse Muslim professionals from all sectors.”

Rooful Ali, Founder of Emerald said: “Since its inception, being a volunteer-led organisation, Emerald has prided itself on delivering unique and innovative events through the spirit of collaboration.

“We are excited to be part of this first-of-a-kind Eid networking event with a global leading agency like Wunderman Thompson. Their creative space will help guests connect diverse communities and cultures together.”

Emerald has developed an extensive portfolio of events with a range of collaborations including Clifford Chance, City of London Corporation, Deloitte, Foreign & Commonwealth Office, Joe & The Juice, Muslim Aid and WaterAid.