Wunderman Thompson said it has appointed Sid McGrath as its new UK Chief Strategy Officer.
McGrath joins from Karmarama where he spent 14 years transforming the agency from a small independent to an integrated creative business, part of Accenture Interactive.
WT said that McGrath’s pivotal role in building a business that stitches creative, data and technology together was a key factor to his appointment.
Sid McGrath credentials
His impressive credentials include winning over 30 new business accounts such as Lidl, BT Plusnet and the BBC; leading the teams that produced award-winning work for The Army, Honda and Confused.com; and elevating Karmarama to the highest placed creative agency in The Sunday Times Best Company to Work For 5-years running.
Prior to Karmarama McGrath was Head of Planning and Managing Director of HHCL.
“The world’s been turned on its head and preparing clients for what’s coming next is an increasingly complex task”, McGrath said.
“Having a modern approach that integrates data intelligence, technological knowhow and creative ambition is essential for brands to stay relevant, accessible and meaningful.
“It’s a rarity to find an agency that can credibly do that in today’s industry. Wunderman Thompson can – they are the genuine article”.
“Depth of talent”
“I’ve never encountered a company with such depth of talent, breadth of capabilities and an energy that fizzes through every discipline. There are no gimmicks or empty promises. They do what they say they will do, as one fully connected team.
“Grounding their work in business and consumer data and insight, with huge creative ambition, means they can be culturally relevant as well as effective. It means they can tie together the entirety of a brand’s experience in a way I’ve not seen before.
“The sheer scale of what’s possible with Pip and the team is hugely exciting and I can’t wait to get started.”
McGrath starts 2 November, reporting into UK CEO Pip Hulbert, and will have responsibility for Wunderman Thompson’s UK strategy department overseeing work for the likes of BT Group, HSBC, Shell, Nestle and Duracell.
Richard Dunn, who has held the position of UK & EMEA CSO for the last five years, will be focussing his attention on developing the region’s strategic capabilities and products as EMEA CSO.
Hulbert commented: “Sid’s experience running two progressive and culturally rich agencies, matched with his understanding of an organisation such as Accenture makes him the perfect fit for Wunderman Thompson.
“Not only does Sid have skills to boot, but his infectious energy, enthusiasm and focus on driving growth for our clients has made him feel instantly like part of the family.”