New research shows that the England Women’s success at the European Championships has led to unprecedented interest in the women’s game, as the Women’s Super League or WSL season kicks off this Saturday.
Analysis from online search expert MediaVision, shows that online searches for the Lionesses’ star players have reached almost one million searches collectively since the start of the Euros in July – an increase of 2154.17% vs the same period last year. Leading, as she did on the pitch, was captain ‘Leah Williamson’ with 235,719 searches, a jump of 6,375%.
Meanwhile, scorer of England’s opening goal and Manchester United star ‘Ella Toone’ was searched 96,999 times (a 5815% increase), Chelsea’s ‘Fran Kirby’ can boast 70,760 searches (an 1138% increase) and recently retired legend ‘Jill Scott’ saw 66,868 searches (a 2717.07% increase).
Golden Boot winner ‘Beth Mead’ – one of the few players widely known before the Euros – saw searches hit 56,937.
The analysis was carried out by online search expert MediaVision, using its proprietary Digital Demand Tracker tool that analyses UK search data from AdWords and Google Trends four times faster than any other platforms.
It analysed online searches in the UK starting on 6 July when the UEFA Women’s Euros tournament kicked off, and ending on 3rd September, one week before the start of the WSL season. It compared those volumes to the same period in July-September 2021.
Louis Venter, CEO at MediaVision, said: “It’s amazing what a win can do. Since the start of the Euros, we’ve seen an exponential increase in searches for our Lionesses, who finally brought football home.
“Many of the players were unknown, but have quickly become household names. And part of that discovery journey was through search as people sought to find out everything they could about these new football heroes.
“It should come as no surprise that fans, both new and old, cannot wait for the new WSL to start with 40,000 tickets already sold for the North London Derby while Man City’s opening match against Arsenal has already sold out.
“Expect new stars to be born this season, and searches around the women’s game to increase with it!”