Outdoor advertising industry body, the World Out of Home Organization, has postponed its planned 2021 global conference in Toronto until 2022.
The group said that, despite the global shutdown at the hands of the coronavirus pandemic, 2021 will still see the WOO’s first ‘world tour’ kick off.
World Out Of Home ‘tour’
WOO, said the whole initiative is comprised of three separate events, two of which are hoped to be live, to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of next year.
The ‘tour’ will finish with the WOO Congress, scheduled originally for May 2020 and then delayed to 2021 due to the pandemic, in Toronto in May 2022.
WOO President Tom Goddard said: “While it’s disappointing to have to postpone Toronto, travel issues and continued health concerns, sadly, made this inevitable.
“But we are determined to gather in Toronto in May 2022. It will be the biggest reunion the industry has ever seen, with a world class programme and speakers.
“But 2021 is still a big opportunity for us and one we’re determined to grasp. We’ve been discussing with our members a more extensive and diverse calendar of events for some time now – in addition to the big global Congress – and this is our opportunity to put this plan into action.
“I firmly believe 2021 will be a year of dramatic recovery for the worldwide OOH industry and WOO’s first world tour will be one of our major contributions to ensuring that it is.”