World Cup fever builds as fans deck homes for match day parties

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Football is coming home! Data from MediaVision, the search performance specialists, suggests that fans are kitting out their homes for World Cup match day viewing parties, with searches for home entertainment, supplies and equipment rising ahead of the big event.

World Cup searches

Searches for “65 Inch TV” are up 14.49% in November to date compared to the same period last year, as fans look to upgrade their televisions ahead of the tournament. 

“Projectors” have increased 1.35% with hosts looking to supersize their guests’ viewing experience.

When it comes to refreshments, “Heineken” is the alcoholic drink of choice; the official beer of the UEFA Champions League has seen an impressive 48.94% increase in searches. 

“Carling” was a distant second with a 9.58% rise, while “Budweiser” came in with a 6.59% increase. Beer searches saw an 11.29% increase overall – a welcome bonus for that industry in the lead-up to Christmas.

Women’s Football

The World Cup build-up has caused many to go for a kickabout, with “football boots” searches up 16.67% in the same period, while the success of the Lionesses continues to inspire with MediaVision’s data revealing a 146.15% increase in searches for “Women’s Football Kit”.

And if your team isn’t performing on the pitch, you could be a winner on the football table with searches for “table football” up 7.94%. At least that won’t go to penalties!

Louis Venter, CEO at MediaVision, said: “With the World Cup happening during the festive period and the host nation courting a certain degree of controversy, World Cup fever has been slow to ignite. 

“However, since the start of this month, and squads being announced, we have seen interest increase and excitement grow.

“And with many fans unable to make the journey to Qatar, our data shows they are looking to host match days in their homes, and want an experience to equal that of the fan zones which were so popular during the Euros. 

“It’s no surprise, then, that searches for bigger TVs, projectors and beer are on the rise. Is football coming home? I wouldn’t like to say, but it is certainly coming into the home.”

MediaVision carried out the analysis using its proprietary Digital Demand Tracker tool, part of its Metis technology that analyses UK search data from AdWords and Google Trends four times faster than any other platforms.