Workspace calls NOW to get London excited about work from work

Workspace bus superside

London flexible office space provider Workspace has appointed NOW as its brand and advertising agency to launch multi-channel campaign called work from work.

The campaign, which has the hashtag #WFW, is the first work from the agency after being appointed by Workspace’s Chief Customer Officer Will Abbott, with a brief across brand design and advertising.

Work from work

Targeting London SME business owners and teams, the topical campaign is a play on the now ubiquitous “WFH” acronym.

It taps into the conversation taking place across the capital, as we all discuss the transition back to work.

Shot by London-based photographer Francis Augusto, the campaign features customers ‘working from Workspace’ and aligns with the easing of restrictions.

Channels include out-of-home, digital radio, podcasts, national press, social and digital. Media planning and buying is by December19 and digital activity is by Crafted.

Will Abbott, Chief Customer Officer, Workspace, said: “While the debate around returning to work continues, it is clear many businesses have sorely missed their own space.

Workspace’s flexible model – allowing customers to brand and design their space and create a home for their teams – has never been more relevant. This seems to the prototype, and an idea for businesses to rethink their office fit outs in London, or elsewhere.

“If 2020 was the year we all learned to WFH, we think 2021 will be the year Londoners discover how to best #WFW.”

John Townshend, Chairman and Founder, NOW, added: “We are delighted to be working with Will and the team at Workspace to create this highly relevant campaign as we are advocates of their amazing creativity with property – so much so, that we have just moved NOW into a Workspace office in Exmouth Market!”