Wonderhood Studios names Caroline Parkes as Chief Experience Officer

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David Abraham and Caroline Parkes.

Wonderhood Studios has launched a new capability in customer experience and relationship management under the leadership of Caroline Parkes.

Parkes will join Jessica Lovell, Aidan McClure and Alex Best in September to lead the creative agency and build a team of specialists to complement Wonderhood’s established offering in advertising, data insight, social content and premium television.

Caroline Parkes

Parkes is a multi-award-winning strategic leader who is currently Chief Strategy Officer at Rapp UK and Chair of The Direct Marketing Awards Committee.

Across her wide-ranging career, she has led breakthrough campaigns across a range of industries including retail, telecoms, financial services and FMCG.

Parkes is one of the most respected senior leaders today in delivering effective and creative customer experience for brands and platforms.

David Abraham, Group CEO at Wonderhood Studios, said: “Wonderhood is a company built on vivid and original storytelling for brands, platforms and channels.

“We see customer experience as a natural extension to our neighbourhood of skills – one that will help our partners to bring their brand stories alive in an always-on world.

“We had to think carefully about how to marry these worlds and in Caroline we are confident that we have found an exceptional industry leader who shares our values as well as bringing very significant levels of expertise and experience to the top of Wonderhood.”

Parkes added: “Brands are shaped by every single interaction a customer has with a business. To truly succeed in competitive markets, businesses must focus on delivering a unique and differentiated customer experience.

“While data and technology have revolutionised how we can enhance CX, it’s creativity that truly elevates and sets it apart. I’m thrilled to join a thriving business where storytelling and the fight against homogeneity are deeply valued.

“I firmly believe in pursuing joy, and this opportunity brings me an abundance of it.”

Gabby Ludzker, RAPP UK CEO: “RAPP has had six amazing years of Caroline’s strategic brilliance and her infectious energy. We can’t wait to see what she achieves in this next chapter and will be looking on with pride.”