Wolff Olins promotes ECD Emma Barratt to global role

emma barratt, wolff olins

Wolff Olins, the brand transformation consultancy, has  promoted Emma Barratt to the new position of Global Executive Creative Director, working  globally from the London studio.

Barratt will also join the leadership team of Global  Principals.

Emma Barratt

In her new role Barratt will continue to push the boundaries of what makes brands and  brand-led experiences meaningful and successful in today’s world, helping clients grow and  evolve while bringing together innovation, technology and design across multiple platforms.

Her promotion reflects the great work she has delivered with global clients such as Alibaba,  Google, Huawei and Uber driving new ideas and standards, as well as leading her teams to  do their best work.

Barratt will join recent hire Wayne Deakin and the wider design team pushing creativity and  elevating standards in brand and experience design. 

She will report directly into Sairah Ashman, CEO of Wolff Olins.

“I joined Wolff Olins because they are the leaders in moving brands forward through creativity, design and thinking” Barratt said. 

“Today we are redefining what design means for brands, using it to shape more conscious, responsive and experience driven brands — we  think of it as brand AS experience. 

“I am excited to continue working with progressive global brands, and our amazing team to shape this new chapter.”

Ashman said: “Emma is a very special talent, inspiring design leader and a great role model for women in  our industry looking to reach the highest levels. 

“We join Emma in championing and encouraging those from less traditional backgrounds and viewing neurodiversity as a career enhancing advantage. 

“I’m excited for Emma, Wolff Olins and what’s next together”.

Barratt joined Wolff Olins as Creative Director in 2017 and was promoted four years later to the ECD role. 

Prior to this, she was a Creative Director at Rufus Leonard, and she has also held design roles at Moving Brands, Saatchi & Saatchi and Pentagram.