Wolff Olins launches AR Christmas card for online sharing

Merry AR Christmas: Wolff Olins goes all out for 2021.

Global brand consultancy Wolff Olins is celebrating the holidays with a difference this year, with one major augmented reality twist. 

Rather than sending out traditional cards – the Wolff Olins design team has created four fun animated festive augmented reality pals for folk to share online instead.

Wolff Olins

Going live today the holiday pals and Instagram filters represent four seasonal characters that represent us all over this holiday season – The Party Animal, The Cozy One, The Road Tripper and The Curmudgeon.

The holiday pals were forged through feelings of togetherness and positivity and are brought to life through Augmented Reality for anyone to share in their emails, posts, reels or stories.

The idea of the festive characters is that they can bring fun to all Wolff Olins clients and wider community whether they’re at the same table or oceans apart.

Whether you’re planning to cozy up, hit the road, dance like nobody’s watching or you’re feeling a bit ‘meh’ about festivities this year, the fun little holiday pals are ideal to send with any seasonal greetings to loved ones or for you to post on your own social channels. 

AR you ready: Wolff Olins is going all out this Christmas.

Because it’s the holidays and we all deserve to celebrate in our own weird and wonderful ways. Wolff Olins wants us all to make sure this year is #mykindofholiday.

The Party Animal is you non-stop dancing, whether round the tree, at the club or at your kitchen disco, whereas The Cosy One is all about staying in wearing athleisure, lighting a candle and entering Cozyville round your glittering Christmas tree. 

The Road Tripper is the kind of person who’s determined to do whatever it takes to travel to celebrate with loved ones this Christmas, when many of us couldn’t last year because of the pandemic, and The Curmudgeon is for those of us who feel a bit bah humbug about the holidays this year (thanks omicron!).

To view and learn more about the pals, go to https://wolffolins.com/mykindofholiday/ or scan the QR coded below.


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