Winfried Karst named MD of Talon’s new Germany unit


Talon Outdoor, the independent Out of Home media specialist, has announced the launch of its German division with Winfried Karst (centre, main photo) named as Managing Director.

Karst’s task

Karst is tasked with driving business in Germany, mainland Europe, and international spend from across Talon’s Plexus network, expanding Talon’s reach in mainland Europe.

Karst spent over 12 years at Kinetic as co-founder and COO of Germany and Austria, and CEO of Switzerland.

This was followed by senior management positions at Amscreen Europe, Goldbach; and a 4-year involvement in the Digital Signage Federation as European Vice President.

Most recently, he was CEO of SK2 Solutions a consulting and media business. He focused on healthcare clients and digital Out of Home.

Karst takes up his new role immediately and is based in Frankfurt. The firm has new offices in the heart of the Rhein-Main media and creative community, working with professional AdTech partners.

Karst will focus on working with existing and new client partners. He’ll report into the London headquarters working closely with Managing Partner, Adrian Skelton.

“I am delighted to announce the appointment of Winnie as the Manging Director of Talon in Europe”, Barry Cupples Talon Group CEO said.

“His extensive experience of the Out of Home market across Europe and more recently his focus on digital transformation and technology-led solutions, makes him ideally placed to take Talon’s Smarter as Standard philosophy to the heart of Europe.”

Karst added: “I am thrilled to be joining Talon and driving the next phase of growth across mainland Europe.

OOH growth

“This is an exciting time for the Out of Home marketplace. More and more clients are looking to take full advantage of innovation in the digital era.

“Talon is in a great position in terms of our technological capabilities, audience insight, data intelligence and global footprint.

“As OOH campaigns become increasingly automated and programmatic there is a growing demand for dynamic and contextual creative.

“The expertise of Grand Visual, which Talon acquired during 2019, and their strong tradition in delighting clients with dynamic, creative optimisation services will also be a game-changer in domestic European markets.”