Who Wot Why helps The Phoenix rise in Westfield

the phoenix

Who Wot Why has created the visual identity for a new venue called The Phoenix, which is rising from the ashes of Jamie Oliver restaurant, Jamie’s Italian, outside Westfield in West London.

One of the biggest sectors hit hard by the pandemic is hospitality and Who Wot Why’s creative team, Charlie Hue Williams and Aaron Furman have helped launch this new independent space from Bird House London Limited.

The Phoenix

The visual identity for The Phoenix was inspired by Japanese graphic illustration and was developed in conjunction with Who Wot Why Design.

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Rising brand: Who Wot Why designed a stunning visual identity for the restaurant.

Ocean Outdoor supplied the digital media space around the Westfield Shepherd’s Bush site for the launch. 

They offered The Phoenix three screens to display the digital Out Of Home elements of the launch campaign: The Gateway, The North Totem, and The Southern Terrace screen.

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Instant classic: The Phoenix has an instantly recognisable visual ID.

Who Wot Why’s Charlie Hue Williams said: “It’s been a miserable time for hospitality, and it’s great to be helping new launches like The Phoenix fight back”.

The Phoenix is set to breathe new life into the husk of Jamie’s Italian. The founders aim to reinvigorate unused spaces like this and turn them into social hubs for the area, bringing back the much-missed communities that have been sorely lost over this time.

With events scheduled for seven days a week, the bar features an English garden terrace with a variety of international street food favourites. 

There will be comedy nights, pub quizzes, and a host of guest DJs. 

An extensive drinks list has been specially curated, featuring wines and seasonal cocktails.

The venue offers visitors the opportunity to watch the sun go down on the large English terrace or relax amongst the artworks inside, or even venture through the restaurant to an exclusive cookery school.

This marks the second bar to open under Bird House London Ltd after The Hawks Nest opposite Goldhawk Road.