Socially-led creative agency We Are Social has promoted Jim Coleman to Regional Lead for the UK and North America.
The move is part of a wider raft of promotions to new roles within its global management structure, with key members of the existing leadership team – Akanksha Goel, Gabriele Cucinella, Stefano Maggi, Ottavio Nava and Coleman (pictured) – all promoted to regional leadership positions.
The new structure will allow greater collaboration across the network, building on the successes achieved by local leadership over the last few years.
In these new positions, the individuals will work closely with Chris Adamson, Global COO, to support local management to deliver the agency’s global vision and strategy, promoting further growth in the different markets.
They will also support growth and collaboration within Plus Company, the alliance of over 20 creative, media, and PR agencies, which We Are Social is a part of.
Jim Coleman has taken on the role of Regional Lead for the UK and North America, and Senior Vice President, Plus Company, alongside his existing responsibilities as CEO of the agency’s UK operations.
He is tasked with supporting We Are Social’s leadership teams in London, New York and Toronto.
“We’ve scaled really quickly over the last decade to over 1,100 people from a standing start”, Coleman said.
“As we continue to scale and expand we need to take what has worked well across the globe and identify opportunities to deliver world class work across the whole North America region.”
Nathan McDonald, We Are Social’s Co-Founder and Group CEO, said: “These promotions recognise the major contribution these individuals have made to our growth and success over the last decade.
I’m excited to see how their partnership with our local leadership teams will build on the amazing work we are seeing in each of these markets.”