Wavemaker appoints L’Oréal Global Media Lead

nicolas bréset - L'Oréal

Wavemaker has announced that Nicolas Brézet has been appointed as the Global Media Lead for its L’Oréal account.

Based in Paris, Brézet will be responsible for supporting the growing Wavemaker-L’Oréal relationship, the company said.

This will include connecting markets, and sharing and scaling best practice across the global and local account teams. 

Porter Novelli

He will also be tasked with supporting Wavemaker’s extended e-commerce and search scope with the French cosmetics firm.

Brézet and L’Oréal

Brézet joins Wavemaker from Ipsos USA where he was Senior VP and Head of its Behavioural Data Group, winning and leading cutting edge consumer journey activity for major US clients including Google, L’Oréal, GSK and P&G. 

Prior to this Nicolas spent several years at L’Oréal as CMO Senior Advisor and Chief Digital Officer, as well as held senior marketing roles at publisher Amaury and Unilever.

wavemaker confirmed that his appointment is effective immediately.

Commenting on the appointment, Wavemaker Global Client President Alex Altman said: “Nicolas has been a transformative force wherever he has applied his talent, and I know he willhave the same impact at Wavemaker. 

“I am looking forward to working with him to accelerate L’Oréal’s pioneering communications and help us continue to provoke growth for the client.”

Brézet added: “I’m already a big fan of Wavemaker’s attitude of Positive Provocation and the commitment to deliver exceptional work. 

“L’Oréal is the worldwide beauty leader with an incredible portfolio of brands that I love, and I’m looking forward to working with the Wavemaker client teams to realise the full potential of the relationship and help L’Oréal create beauty that moves the world.”

L’Oréal is one of the world’s most recognised beauty and cosmetics brands. He company was founded in 1906 and is based in the north-western Paris suburb of Clichy, France.

The firm is listed on the Paris bourse and it’s shares are currently trading at €350.