VIDEO: Waste bets on Dom Joly for new ad

dom joly grosvenorcasinos has launched a campaign with comedian Dom Joly offering straight-talking advice to the nation during these uncertain times.

With more people sat at home doing nothing, more people are looking to entertain themselves online — usually through online gambling. So, whether you want to find advice on how to find a trusted online casino Malaysia 2021, how to keep yourself occupied, or how to keep safe, Dom Joly is here to help

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The online casino operator developed the campaign in partnership with independent digital creative agency Waste.

‘Deal With It’ aims to entertain’s audience (largely comprised of men aged 25+); building awareness and long-term affinity for the casino brand; as well as establishing a more distinctive ‘tell it like it is’ tone of voice on social.

Dom Joly with answers

Assisted by Joly, is stepping up to offer answers as the nation experiences a time of uncertainty and confusion; dealing out no-nonsense advice to the people of the UK.

In a series of short social films, shot by Joly himself using a Go-Pro camera during lockdown, the comedian will deal with a variety of topical issues – from what type of facial hair the modern man should be sporting, to how to stop your flatmate stealing your food from the fridge.

Viewers suggest the problems; with Joly responding with his unique take on how to handle them.

The campaign will run across’s Facebook, Twitter and Instagram channels, and on Joly’s own Facebook page.

Spirit produced the films and Stripe Communications handled the consumer PR for the campaign.

Waste series

Catherine Warrilow, Head of PR and Content (Digital),, said: “Working with Waste on this campaign, we were looking to create a series that could become part of our evergreen content.

“And we thought, who is smart, quick-witted and straight talking? ‘Deal With It’ was born, and we’re waiting eagerly to see what dilemmas the nation throws at Dom.

“This is what great social should be – a way to start a weird conversation.”

Alistair Campbell, Executive Creative Director, Waste, said: “Two months ago, you’d have been laughed out of the room for suggesting self-shooting a project like this.

“It’s testament to the bravery of our clients, Catherine and Jemma, the Waste team and Dom himself that we’ve been able to create some really funny, topical, good-looking content at a time when many brands are still struggling to know how to react.”