Wasserman Music acquires Paradigm UK’s live music business

Paradigm - James Whitting - Dave Hallybone - Alex Hardee - Tom Schroeder-0125-credit-Chloe-Mallett

In a deal that expands both the agency’s global client roster and its European footprint, Wasserman Music has completed an acquisition of Paradigm Music UK’s live music representation business. 

Paradigm’s UK talent list includes Lewis Capaldi, Rita Ora, Liam Payne and Take That.

The addition of the London-based team to Wasserman Music reunites the British team with their longtime colleagues in North America, and grows the agency’s global reach as it continues to build and develop its roster of world-renowned artists.


As part of the deal, UK partners Dave Hallybone, Alex Hardee, Tom Schroeder and James Whitting have joined the Wasserman Music Managing Executive team. 

Since founding CODA Agency in 2002, the London-based partners have built Europe’s leading agency business for music talent. 

CODA partnered with Paradigm in 2014 and fully came under the Paradigm name in 2019. 

With two dozen agents and a total staff of 72 people, they represent a world-class roster of artists in pop, rock, electronic, hip hop and beyond for touring and brand partnerships. Ron Burkle’s Yucaipa was a minority partner in the company.

“I am incredibly proud to reunite Alex, Dave, James, Tom and their team with the full force of our Wasserman Music group,” said Casey Wasserman, Chairman and CEO of Wasserman. 

“They not only persevered through a once in a lifetime pandemic, but prioritised their clients and partnerships in a way that is consistent with our values and commitment to talent. 

“With this group now under one banner, we now have a truly scalable and serviceable global music practice and look forward to strengthening our platform together.”

London partner Tom Schroeder said, “The pandemic was incredibly testing for the industry. It really made us all look at everything we have achieved and where we were going. 

“What we saw in Wasserman was a company very different from others – dynamic, fast-moving, open, and honest. The commitment from our staff was incredible, and I couldn’t be more proud and determined to continue our journey. 

“Casey and his team are the most ambitious we have ever met, and their reach and vision is inspiring. We have always seen ourselves as the alternative, and that fits better today than ever before.”

Wasserman Music’s roster now includes globally represented artists Baby Keem, Bastille, Billie Eilish, Brent Faiyaz, Disclosure, Drake, Frank Ocean, Fred again.., Imagine Dragons, Kacey Musgraves, Kenny Chesney, Liam Gallagher, Louis Tomlinson, Normani, ODESZA, Old Dominion, Pharrell, Sia, Skrillex, Sturgill Simpson, SZA, Turnstile, Wet Leg and Zedd, among many others.

With the UK client roster merging into Wasserman Music, the agency now also handles international representation outside North America for artists including Bon Iver, FKA twigs, Lewis Capaldi, Liam Payne, Mark Ronson, My Chemical Romance, PinkPantheress, Rag’n’Bone Man, Rita Ora, Robyn, Sean Paul, Shawn Mendes, Take That and X Ambassadors.