Independent creative agency isobel has launched a brand new TV and Radio advert for Healthspan, a UK based vitamins and supplements brand.
In a year that’s brought looking after individual health to the fore, we’re all turning to vitamins and supplements to help support our immune systems and keep our bodies strong.
However, with so many on the market, it’s hard to know which ones to buy, which is what Healthspan aims to tackle its latest creative execution from isobel.
It’s the third in a series of ads which uses little tablets and capsules in characterful animations to emphasise the high quality ingredients used in the firm’s products.
We see the return of fast absorbing Opti-Turmeric featured alongside special guests Optiflex Glucosamine and Vitamin D3.
Each of the characters demonstrate that Healthspan products work more effectively than the competition, and prove that ‘not all supplements are created equal’.
With life beginning to get back to normal, this vitamin team couldn’t have come back at a better time.
The campaign launched in the UK on 1 April 2021.
Chris Colmer, Marketing Director at Healthspan, said: “At Healthspan we work hard to provide the best quality vitamins and supplements to our customers.
“The vitamin characters created by isobel continue to be a great tool to help us illustrate our product quality, efficacy and customer service.”
Sarah Humphreys, Account Partner at isobel, said: “There is a lot of ‘sameness’ in the VMS category and we’re so proud of this campaign and how it cuts through in a really cluttered space.
“This little army of tablets and capsules continues to show people that they really should consider the quality of the products they buy, and that the Healthspan products are superior.”