Vistar Media names Karan Singh as GM UK


Vistar Media, the global provider of out-of-home media, has appointed Karan Singh as General Manager UK.

A renowned commercial leader and media expert, Singh’s hire comes at an important time for Vistar Media, as it sunsets the Sage+Archer brand and propels Vistar Media as the undisputed home of out-of-home.

Karan Singh

With over ten years of experience in the adtech and martech space, Singh is a skilled driver of growth and innovation, having delivered success for many global advertisers and publishers.

He joins Vistar Media from Microsoft Advertising, where he led the International Advertiser Partnerships team, and directed the development and execution of cross-channel solutions for key accounts across EMEA and LATAM.

Before this, Singh was Head of Advertiser Partnerships for Xandr (acquired by Microsoft in 2021), managing and enhancing the platform’s client relationships across Northern Europe.

In his new role, Singh will set the stage for Vistar Media’s next chapter, cementing its recognition amongst leading advertisers and publishers as the go-to, end-to-end solution for prDOOH in the UK.

This includes securing partnerships with advertisers and directly increasing support for Vistar Media’s new and existing media owner and advertiser clients in forging a sophisticated and effective DOOH strategy.

Singh will also help educate the industry on the burgeoning opportunities of OOH, as well as on the unique benefits afforded by Vistar Media’s technology for DOOH performance and inventory monetisation.

Karan Singh, commenting on his appointment, said: “With advertisers eager to explore the significant strengths of this channel for advanced contextual targeting strategies, the DOOH space is on the cusp of a new age of expansion.

“The critical domino will be the development of prDOOH, for which Vistar Media has developed a truly transformative solution.

“Putting the creative back into the driving seat, Vistar Media’s technology marries the enjoyable OOH ad experiences we remember of old, with the sophisticated targetability and seamless flexibility that today’s advertisers demand.”

Diederick Ubels, MD EMEA, Vistar Media, said: “Vistar Media is primed for the next stage of DOOH, which will be built upon data-led creative and accurate targeting.

“As we look ahead to the future of our brand and scale up the platform, engaging and educating brands on the power of prDOOH, Karan’s extensive commercial experience will help to ensure that Vistar Media is synonymous with quality, scale, and efficiency.”