Performance marketing agency, Journey Further has been appointed by European villa holiday provider Villa Plus.
Journey Further will handle digital strategy and delivery across paid, organic and social channels, following a highly competitive pitch.
Villa Plus provides villa holidays, offering holiday destinations throughout Europe with over 1,700 villas and 6 resorts.
The account was previously covered by three separate agencies.
Journey Further is now responsible for PPC, SEO, programmatic, paid social, digital strategy, and both digital and traditional PR.
Data-driven approach
Taking a data-driven approach, Journey Further will be utilising the holiday firm’s channels to maximise return on marketing spend.
The firm’s selection of Journey Further was driven by its channel excellence, data expertise and leading strategic thinking.
“As a business, we need to push the boundaries of performance marketing, which we weren’t able to do before”, Simon Lifford, head of Sales & Marketing at Villa Plus, said.
“Journey Further’s clarity at speed model plays directly into this, and with their data-driven approach consolidating all our marketing activity to one agency made sense.”
Dan Peden, strategy director at Journey Further, said: “We are extremely excited to be working with such a well known and respected company.
“The travel industry has had a turbulent year, yet we recognise the ambitious growth targets Villa Plus has.
“We believe that by implementing a fully data-driven and integrated approach, we will be able to help them deliver such growth.”
Villa Plus is a UK company based in St Albans.