ViewersLogic, the consumer behaviour data company, has launched its Single-Source Panel app on iOS.
Until now exclusive to Android, the app rewards panellists with up to £11 per month in Amazon vouchers and £1000 prize draws.
In exchange, panellists passively share anonymised data on their media consumption (TV+online), online and offline purchases, and location.
The Single-Source data, passively collected from the UK representative panel informs ViewersLogic’s cross-media measurement, optimisation, and attribution platform.
The SSD panel data is used by ITV, Channel 4, Mediacom, Ebiquity, McDonalds, Mars, and many more.
As Android and iOS maintain roughly even market share in the UK, ViewersLogic is using its new iOS app to increase sample size.
“Launching on iPhone is extremely complex and an exciting milestone. We can already see how this wave of new panellists enhances our media planning suite,” said Oren Poleg, Co-Founder and Chief Technology Officer at ViewersLogic.
“The new iOS app will make our sample even more representative of the UK population, boosting the accuracy and applicability of our insights.”
Last month, ViewersLogic announced it had brought its Single-Source data tech to Ebiquity, a media investment analysis company.
ViewersLogic disrupts the traditional research model which measures data from different channels and platforms in silos, then fuses it together to find probabilistic correlations.
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