ViewersLogic names Shahnawaz Ahmad Data Manager

Shahnawaz-ahmad

ViewersLogic, the global consumer behaviour data company, has appointed Shahnawaz Ahmad to serve as the company’s dedicated Panel Manager.

Shahnawaz Ahmad

Reporting to CEO, Ronny Golan, Ahmad will oversee growth and operations for the company’s Single-Source Data (SSD) Panel.

His appointment forms part of the company’s ongoing strategy to enable brands of all sizes to understand the effectiveness of their TV ad campaigns through comprehensive cross-media insight.

Joining ViewersLogic from Call to Marketing, Ahmad brings proven consumer sector experience in driving strategic project planning, execution and optimisation for consumer campaigns, strong leadership capabilities, and extensive client support expertise.

Already the largest of its kind, ViewersLogic’s SSD Panel is the first to measure individual consumer media consumption, ad interaction, and purchases across online and offline channels, including TV and digital platforms.

Unlike conventional research models—which gather and merge multi-source data to map probable correlations—the SSD Panel passively collects data from an incentivised, UK representative consumer panel, tracking cross-environment impact in one dataset, 24/7.

This approach is disrupting the traditional TV ad measurement model, allowing brands to understand exact performance and effectiveness against defined metrics, such as sales, footfall, app downloads and website visits.

Clients already benefiting from ViewersLogics’s data include such as Channel 4, MediaCom, Publicis, JDR, Mars, and Direct Line.

Commenting on Ahmad’s appointment, Golan said: “Our single-source data gives brands the insights into actual human behaviour they need to fully optimise campaign performance and track the entire cross-media customer journey.

“By growing our Panel, brands of all sizes will now be able to access these vital insights. We’re pleased to be bringing Shahnawaz into the ViewersLogic team to help us deliver this.”

Ahmad said; “I’m delighted to be leading a solution that’s set to transform the current state of TV advertising measurement.

“Allowing brands to finally move away from legacy models and the poor quality, costly, unreliable insight they produce, ViewersLogic is able to equip them with verified data that powers smarter decisions.

“Offering complete performance oversight, the SSD Panel improves in-flight and future campaign results, while minimising wasted spend, which is more vital than ever in the current environment.”