VidMob, the platform for Intelligent Creative, today announced that the company is acquiring Chiligum, an advertising technology company that automates aspects of creative production to deliver personalised and dynamic advertising at scale.
With the addition of Chiligum, VidMob offers the first full-stack creative operations solution for marketers who want high-performing creative at scale, while maintaining brand quality and best practices.
Chiligum’s creative automation technology helps teams close the gap between what creative asset teams can produce and what their media and digital experience plans require, and compliments VidMob’s AI-powered creative analytics, Agile Creative Studio and Brand Governance suite of products, and its global network of expert creators.
Creative optimisation is a largely untapped opportunity for brands looking to improve advertising performance and business outcomes.
Creative agility is especially critical for marketers who run digital campaigns with unique audiences and a large variety of ad formats.
VidMob’s technology enables brands to understand the impact of messaging and creative on advertising campaign performance and provides real-time insights that can be implemented by creative teams.
With Chiligum, ads can be instantly versioned and personalised at scale, which is particularly valuable for brands with large product catalogues, dynamic pricing and promotion needs, or the desire to deliver personalised advertising.
With the addition of Chiligum, VidMob customers can easily scale ad production faster – Rapidly creating versions of best performing ads 90% faster.
They can also personalise ads at scale – Automatically updating ads with real-time data feeds. Moreover, they can publish Everywhere – Easily publishing to all major digital and social media platforms, and they can localise content for different geographic, cultural and business contexts.
“Human creativity will always be the backbone of differentiation in communications”, said Alex Collmer, founder and CEO at VidMob.
“Creative Automation frees up creators to focus on delivering higher value creative impact by removing the tedious formatting and versioning tasks that, with the advent of digital and personalisation, have taken over much of their time and energy.
“I’m thrilled to welcome the Chiligum team and look forward to working with them to accelerate our development of the operating system for intelligent creative.”
Deborah Folloni, CEO and Founder at Chiligum, said: “VidMob’s data-driven approach to creative performance is a perfect fit for our company”.
“VidMob has the most comprehensive solution to support Intelligent Creative operations and together we will help marketers remove creative bottlenecks, deliver quality creative that is intelligent and brand compliant, and that can support dynamic and personalisation use cases.”