A seasoned marketing professional with extensive experience in the technology space, Gorra joins VidMob from Magnite – the largest independent sell-side ad platform – where she spent more than five years as VP International Marketing.
Based in London, Gorra will lead VidMob’s marketing strategy and execution across EMEA, selecting and activating the best levers to build brand awareness for VidMob throughout the region.
Reporting to Chief Marketing Officer Andrea Ward, Gorra will translate VidMob’s EMEA plan into local objectives for key markets, including the UK, France, the DACH region and the Middle East with a focus in Dubai first.
“I am excited to join VidMob at such a crucial time in its international expansion,” said Gorra.
“VidMob has created a platform where technology and creativity converge, reducing the friction between design and data-driven advertising, to deliver the fastest path to creative that works.
“Being passionate about these aspects of the industry, this role immediately felt like the right fit. I am looking forward to working with the team to meet the complex creative needs of marketers across EMEA and to put VidMob at the forefront of the intelligent creative movement.”
Andrea Ward, Chief Marketing Officer, VidMob, said: “VidMob is quickly becoming the industry standard for data-driven marketers that want their creative to drive better marketing, and ultimately business, results.
“With Silvia’s vast knowledge and experience in marketing for rapidly growing technology companies, Silvia is the perfect candidate to lead VidMob’s EMEA marketing strategy. We’re thrilled to have her on board.”
Anthony Lamy, VP EMEA Client Partners, VidMob, says: “Silvia will be an invaluable asset to the VidMob team and will play a crucial role in helping us scale our European presence effectively.
“This is an exciting time for VidMob, and with Silvia’s successful track record spearheading marketing operations for some of the world’s largest companies, we know our future strategies are in safe hands.”