VidMob appoints Mainardo de Nardis as Executive Chairman


AI creative performance platform VidMob said it has appointed Mainardo de Nardis as its new Executive Chairman.

In this leadership role, de Nardis will support the executive team in setting the company’s growth strategy.

An acclaimed global agency leader, Mainardo de Nardis also brings deep and relevant experience that will support VidMob’s strategic agency relationships.

Mainardo de Nardis

De Nardis is an investor, Board Member and advisor to a number of innovative private companies. He has served on the Board of Directors for VidMob for three years.

Previously, de Nardis was a successful advertising agency executive, serving from NY and previously in London as Executive Vice Chairman of Omnicom Media Group, CEO of OMD Worldwide and CEO Worldwide of Aegis Media and MEC Global among a number of industry-shaping roles.

He will be an active and hands-on member of the leadership team, working closely with key clients and partners to deliver creative data solutions for the world’s largest agencies and their brand clients.

Commenting on his appointment, de Nardis said: “VidMob is leading the evolution of creativity in advertising, harnessing the power of data, artificial intelligence, and cutting-edge technology, to drive business results and growth.

“I’m excited to take on a more active role as we focus on bringing scalable solutions to major global agencies and brands.

“Already we’re seeing tremendous traction with leading brands fully embracing the power of creative performance to drive growth.”

CEO and Co-Founder Alex Collmer said: “I am thrilled to welcome Mainardo to our executive team. He is an entrepreneur and global agency visionary that deeply understands the value of AI and data in the creative process.

“His agency leadership experience unlocks new opportunities for VidMob in our next stage of growth, which is focused on a technology platform that can transform the way brands think about their creative performance.”