VIDEO: TikTok launches ‘Jump Into The BRITs’ campaign


It’s the Brit Awards tonight and social video platform TikTok has launched its ‘Jump Into The BRITs’ campaign.

The media effort will run across TV, out of home, social and digital.

TikTok at the BRITS

Developed around the ‘Jump In’ creative concept, the BRITs campaign features singer-songwriter and multi-BRIT award nominee, Lewis Capaldi and TikTok creators in the UK, inviting everyone to get ready for the red carpet- TikTok style.

In the adverts, Lewis Capaldi and creators ‘get ready’ for the red carpet inside the TikTok portal. It sees them literally jumping into iconic looks from the last 40+ years of the UK music scene.

From garage to grime, glam rock and beyond, the history of The BRITs unfolds through outfits from the past four decades. It remixes the perfect red carpet look – and all without a stuffy tux in sight.

Developed by Social Lab in collaboration with the TikTok marketing team, the campaign will be live until the 22 February.

Music stars

People will be invited people to ‘Jump In’ with Lewis Capaldi and top creators ShericeBanton, Mr_Tov, SalihsWorld, Dj_Rangster ImBranno and TheSharpTwins on the #RedCarpetReady challenge.

‘Music is an intrinsic part of TikTok. This partnership with the BRITs is a natural match”, Jana Ulaite, Head of Brand Marketing Partnerships at TikTok said.

“As a platform, we celebrate creativity and joy, and our partnership with Britain’s most prestigious music awards emphasises this.

“This campaign, turns red carpet expectations on its head, by featuring TikTok creators alongside the self-proclaimed ‘King of TikTok’, Lewis Capaldi, making it accessible to everyone and fun.’