People’s Postcode Lottery has launched its first ad a sponsor of ITV prime-time soap Emmerdale.
As reported by Mediashotz last month the sponsorship deal is PPL’s most high profile prime-time TV marketing campaign ever.
Postcode Lottery heads to the dales
The new ad features an iconic Volkswagen camper van emblazoned in the Postcode Lottery’s branding.
The van makes its way through the pristine Emmerdale countryside as a voiceover exclaims “This is it. We’re on our way. It’s actually happening”.
20 second spot
The fully-integrated Emmerdale sponsorship deal will run for three years and was identified and implemented by Carat Manchester with support from fellow Dentsu Aegis Network agency, The Story Lab.
It covers broadcast, video on-demand, digital and social platforms, along with bespoke licensing activity for the programme which attracts more than six million viewers.
People’s Postcode Lottery Managing Director, Lorna Menzies, said last month: “People’s Postcode Lottery was created solely with the intention of raising funds for good causes and has a very simple concept at its heart – neighbours winning together.
“That’s why Emmerdale’s strong community focus makes it a great fit for us.”
Also speaking at the time of the deal announcement, Carat Manchester MD, Peter Metcalfe, said: “Our work with People’s Postcode Lottery has always been a great source of pride for the agency.
“This sponsorship deal represents a real statement of intent; made possible through true collaboration between People’s Postcode Lottery, ITV, Carat and our wider network.
“By working together in this way, we can help the Postcode Lottery team raise even more funds for charities and good causes by attracting new players.”
Since coming to our screens in 1972, Emmerdale has been watched by millions across the country; becoming a national institution and one of ITVs flagship shows.