How does a brand stay relevant and on point during a huge crisis such as the COVID19 outbreak and lockdown?
What are they focusing on? And how are they adapting their messages to customers when all the usual channels are no longer applicable?
Many companies are able to resort to digital media channels; However, some industry sectors, like travel and tourism, literally have nothing to promote right now.
We spoke with Emma Thompson, Head of Agency at consumer brands firm, Golley Slater, who gave us an insider’s look at the strategies being adopted by firms in the fast moving consumer goods sector amid the global pandemic.
She takes us through what firms are getting it right and how we’re all going to see a change in the types of marketing we see in the immediate future.
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